Privacy Policy

1. Who We Are

Nature Acupuncture & Herbs, LLC (“we,” “us,” or “our”) operates the website natureac.com and clinics located in West Los Angeles, Hawthorne, and Lynwood, California. Our general contact email is contact@natureac.com.

This Privacy Policy explains how we collect, use, disclose, and safeguard information when you visit our website. It does not govern the collection of protected health information (“PHI”) at our clinics, which is handled separately under our Notice of Privacy Practices provided to patients at the time of treatment, as required by the Health Insurance Portability and Accountability Act (HIPAA).

2. Information We Collect

Information You Provide Directly

• Contact form submissions - name, email address, phone number, and the content of your message when you contact us through the website.
• Appointment booking - appointment scheduling is handled by a third-party booking platform. We do not collect or store appointment or health information directly through this website. Please review the booking platform’s privacy policy for information about how your data is handled there.

Information Collected Automatically

When you visit our website, we automatically receive certain technical information, including:

• IP address (anonymized)
• Browser type and version
• Operating system
• Pages viewed, time spent on pages, and referral URLs
• Device type and screen resolution

This information is collected via Google Analytics (described below) and standard web server logs.

3. Cookies and Tracking Technologies

Our website uses cookies - small text files stored on your device - to operate the site and analyze traffic.

Google Analytics

We use Google Analytics to understand how visitors interact with our website. Google Analytics sets cookies (including _ga and _gid) to collect anonymized usage data such as pages visited, session duration, and traffic sources. IP addresses are anonymized before being sent to Google.

Google Analytics data is processed by Google LLC under Google’s Privacy Policy. You can opt out of Google Analytics tracking by:

• Installing the Google Analytics Opt-out Browser Add-on
• Declining cookies using the consent banner on this website
• Using your browser’s privacy settings to block or delete cookies

Essential Cookies

Some cookies are strictly necessary for the website to function (e.g., security tokens, session management). These cannot be declined.

4. How We Use Your Information

We use the information we collect to:

• Respond to inquiries and appointment requests submitted through the website
• Analyze website traffic to improve our content and user experience
• Maintain the security and integrity of the website
• Comply with applicable laws and regulations

We do not use your information for automated decision-making, profiling, or targeted advertising.

5. How We Share Your Information

We do not sell, rent, or trade your personal information. We may share information in the following limited circumstances:

• Service providers - we share data with Google (Google Analytics) solely to provide analytics services on our behalf, under appropriate data processing agreements.
• Legal compliance - we may disclose information if required by law, court order, or governmental authority.
• Business transfers - in the event of a merger, acquisition, or sale of all or substantially all assets, your information may be transferred as part of that transaction.

6. Data Retention

Contact form submissions are retained for up to 24 months and then deleted unless an ongoing relationship requires longer retention. Google Analytics data is retained according to the retention settings configured in our Google Analytics account (default: 14 months). You may request deletion of your data at any time by contacting us at contact@natureac.com.

7. Your California Privacy Rights (CCPA / CPRA)

If you are a California resident, you have the following rights under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA):

• Right to Know - you may request information about the categories and specific pieces of personal information we have collected about you, the purposes for collection, and any third parties with whom it has been shared.
• Right to Delete - you may request that we delete personal information we have collected from you, subject to certain exceptions (e.g., completing a transaction, legal obligations).
• Right to Correct - you may request correction of inaccurate personal information we hold about you.
• Right to Opt-Out of Sale or Sharing - we do not sell or share your personal information for cross-context behavioral advertising. No opt-out is needed, but you may contact us to confirm.
• Right to Limit Use of Sensitive Personal Information - we do not collect sensitive personal information through this website.
• Right to Non-Discrimination - we will not discriminate against you for exercising any of these rights.

To exercise your rights, submit a verifiable consumer request to contact@natureac.com. We will respond within 45 days. We may need to verify your identity before processing your request.

8. Notice for California Shine the Light Law

Under California Civil Code Section 1798.83 (“Shine the Light”), California residents may request a list of third parties to whom we disclose personal information for their direct marketing purposes. We do not disclose personal information to third parties for their own direct marketing purposes.

9. Children’s Privacy

Our website is not directed to children under the age of 13, and we do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a child, please contact us immediately at contact@natureac.com.

10. Security

We implement reasonable administrative, technical, and physical safeguards to protect information submitted to us. However, no internet transmission or electronic storage method is 100% secure. We cannot guarantee absolute security.

11. Third-Party Links

Our website may contain links to third-party websites (e.g., online booking, Google Maps). We are not responsible for the privacy practices of those sites and encourage you to review their privacy policies.

12. Changes to This Policy

We may update this Privacy Policy periodically. The “Last updated” date at the top of this page reflects the most recent revision. Continued use of the website after any update constitutes acceptance of the revised policy.

13. Contact Us

For privacy-related questions, requests, or complaints, contact us at: